Bulk SMS, also known as mass text messaging, is a service that enables businesses to send a large number of SMS messages to mobile phone terminals.

This communication method is vital across the entire customer cycle, from initial acquisition to retention and re-engagement.

 

 

 

 

It allows businesses to efficiently reach out to a large audience, deliver time-sensitive information, and engage with customers in a personalized and direct manner.

Use bulk SMS creatively at various stages of a Customer cycle to attract better sales. The multiple stages of a customer journey are as follows:

 

Awareness Stage

 

 During the awareness stage, it is important to focus on sending introductory offers and promotions to grab the attention of potential customers.

Additionally, sharing comprehensive information about products and services can help build a strong foundation for further engagement.

 

 

 

 

 

Present Your Product

 

 With limited space in an SMS, make sure to get straight to the point. Avoid jargon and use language that is easy to understand.

Encourage recipients to take a specific action, such as visiting your website or purchasing. Use the recipient’s name or other personalized information to make the message feel more relevant.

Send your SMS at a time when your audience is likely to be receptive, and avoid sending too many messages in a short period.

Communicate the benefits of your product and why the recipient should be interested. Make it easy for recipients to get in touch if they have questions or want to learn more.

 

 

 

Consideration Stage

 

During the consideration stage, it’s crucial to actively involve potential customers by seeking their feedback through surveys.

Additionally, providing them with educational content and resources will empower them to make well-informed decisions.

This stage is all about nurturing the customer’s interest and addressing their needs through valuable information and engagement.

 

 

 

 

Decision Stage

 

During the decision stage, businesses have the opportunity to interact with potential customers by leveraging personalized SMS messages that include tailored product recommendations and exclusive discounts.

By offering incentives such as free shipping or discounts on their next purchase, businesses can effectively motivate customers to finalize their purchases. This stage is crucial for guiding potential customers towards making a purchase decision.

 

 Purchase Stage

 

To encourage customers to make a purchase, it’s important to implement special offers and discounts. These can include limited-time promotions, exclusive deals, or loyalty rewards to incentivize customers to complete their purchases.

Additionally, sending order confirmations via SMS and providing regular delivery updates can help keep the customer informed and engaged throughout the entire delivery process.

This proactive approach to communication can enhance the overall customer experience and build trust in your brand.

 

 

 

Post-Purchase Stage

 

In the post-purchase stage, it’s important to actively engage with customers to gather reviews and feedback. One effective way to do this is by sending bulk SMS messages to request their input on their recent purchase experience.

This personal approach can encourage customers to share their thoughts and provide valuable insights. Additionally, consider sharing helpful post-purchase tips and support information via bulk SMS. 

This can include guidance on product usage, maintenance tips, and any additional support resources that can enhance the customer’s overall experience and satisfaction with their purchase.

 

Retention Stage

 

During the retention stage, we will create special loyalty offers and rewards that will be exclusively communicated to customers through SMS.

In addition to these offers, customers will also receive exclusive sneak peeks and updates via SMS. This will help to keep them engaged and informed about the latest offerings and updates, fostering a strong and lasting connection with our brand.