The outline’s purpose is to provide a clear and concise introduction to the topic at hand. It serves as a guide that outlines the main points and ideas covered in the subsequent discussion or presentation.

 

 

 

 

Outlining the purpose and scope of the topic helps to orient the reader or audience and provides a framework for understanding the information that will be presented.

Additionally, the outline can be used as a reference tool, allowing the reader or audience to easily find and review specific points or sections of the discussion.

 

 Bulk SMS Template Approval

 

Bulk SMS Template Approval is the process of reviewing and verifying the content of a message template that is intended to be sent to a large number of recipients via SMS.

The purpose of this process is to ensure that the message template complies with the relevant regulations and guidelines and that it does not contain any offensive, misleading, or inappropriate content.

The approval of Bulk SMS templates is of utmost importance for businesses and organizations that rely on SMS marketing to reach out to their customers.

 

 

 

 

By ensuring that their message templates are approved, they can avoid legal and regulatory penalties, protect their reputation, and maintain the trust of their customers.

The process of Bulk SMS Template Approval typically involves submitting the message template for review to a regulatory authority or a service provider, who will then assess the content and either approve or reject it based on their findings.

This process may involve checking the message for compliance with regulations on issues such as spam, fraud, privacy, and advertising, as well as ensuring that it meets certain technical requirements for delivery and formatting.

 

Types of SMS content templates

 

SMS content templates can be categorized into four types – service implicit, service explicit, promotional, and transactional.

1. Service implicit

Service implicit templates refer to messages that are sent to users automatically as a response to a specific action or event, without any explicit request from the user.

For example, when a user signs up for a service and receives a welcome message, it is a service implicit message.

2. Service explicit

Service explicit templates, on the other hand, are messages that are sent in response to a user’s explicit request. These could include messages such as password reset requests, account updates, or information requests made by the user.

 

 

 

 

3. Promotional templates

Promotional templates are messages that are sent to users for marketing purposes, such as promoting a new product or service, running a sale or discount, or announcing a special offer.

4. Transactional templates

Transactional templates are messages that are sent to users to confirm a transaction or update them on the status of a transaction. These could include messages such as order confirmation, shipping updates, or payment receipt notifications.

 

Steps for Bulk SMS Template Approval

 

After you get any of the principal entities approved the next step is to get the the content template approved. The following guide will help to get the content template approved.

Different operators may have different procedures but here is a procedure that is used in general for all the operators.

1. Login into your registered DLT platform.

2. Go on to the content template tab.

3. Apply for a new template

4. Select the type of template from the options:

• • Service implicit
  • Service explicit
  • Promotional
  • Transactional

5. After choosing type the content in the given box

6. Apply for the content template.

Note: As per the new TRAI rules you have to get your content templates reverified every quarter to avoid any barrier in communication with clients.

 

Benefits of Bulk SMS Template Approval

 

Bulk SMS template approval is a crucial element of successful SMS marketing campaigns. It refers to the process of getting SMS templates approved by regulatory bodies or mobile network operators before sending them to customers.

There are several benefits associated with this process that businesses should consider.

Firstly, bulk SMS template approval helps ensure compliance with regulations. SMS marketing is heavily regulated, and businesses must adhere to strict guidelines to avoid hefty fines or legal repercussions.

By getting SMS templates approved beforehand, businesses can ensure that their messaging complies with regulatory requirements, such as opt-in/opt-out procedures and message content restrictions.

 

 

 

 

Secondly, bulk SMS template approval can enhance customer engagement. Customers are more likely to engage with SMS messages that are well-crafted and relevant to their needs.

By having SMS templates approved, businesses can ensure that their messaging is effective, engaging, and tailored to their audience’s preferences.

Finally, bulk SMS template approval can save time and resources. Businesses that send SMS messages without approval risk having their messaging blocked or filtered by mobile network operators.

This can result in wasted time and resources, as well as damage to their reputation. By getting templates approved beforehand, businesses can avoid these issues and focus on other aspects of their marketing campaigns.