Consent is always the top priority when sharing any promotional message. Obtaining consent from the customer is still a difficult task for many. Here is a complete guide to obtaining user consent before sending an SMS.

When customers opt in and give their consent to receive promotional SMS. You must obtain the consumer’s consent to receive messages and receive explicit consent and the consumers should also have the option to opt-out.

For sending consent you need a consent template. Let us discuss the consent template in detail in the below section.

What Is Consent Template?

Consent Template is the standard text that is sent to seek the consent of customers for promotional SMS. In India, you need to get the consent template approved by the DLT platforms.

These consent templates will be sent through service implicit and promotional routes. This is a precise guide that helps you understand every detail of a consent template.

The first concern is how should be your consent template. You may refer to the following points:

1. The content should be that text you want to share as a content SMS
2. You should mention the purpose of the message
3. The name and identity of your business should be mentioned
4. Add the opt-out mechanism also

To register your content template on DLT, follow these steps:

• Login to the DLT portal
• Go to the template section and select the consent template
• Add details and upload details
• Click on save
• Select the sender IDs with which you want to link the template
• Create a template name and select the template message type
• Add the message template content, click on insert variable button to the variables
• Save your message template to send for approval to the DLT operator

If you face any problem regarding your consent template approval you can sign up at Fast2SMS and get our free DLT assistance and send your consent SMS at the rate of just 11 paise per SMS.

How To Obtain User Consent Before Sending SMS?

There are so many ways to get consent from consumers. Here are some tips and tricks that may help you obtain consent before sending an SMS.

1. Pop-ups on your website

Pop-ups on your websites can help you collect emails and mobile numbers. You can use them to creatively convince users to opt in. These pop-ups can be online forms or surveys that help consumers provide consent.

2. Conversational Consent

Suppose a customer is active on your customer support at last before closing a chat you can ask for consent. Using some lines like. “We value your feedback.

I request your consent for SMS updates for our new offers and products. This direct way of obtaining consent is one of the best ways to obtain it.”

3. SMS for consent

You can send a text SMS to obtain consent. Examples of consent templates are:

• Text ” agree” if you want to get more updates on the upcoming sales.
• Reply with “ok” to continue receiving SMS updates from our platform.

These methods are proven to be the best for obtaining consent for promotional or service-implicit SMS.