Engaging SMS content is the way to the success of an SMS marketing campaign. The master key to maximizing engagement is to keep updating and creating new trends.

This will always help you connect more effectively. In the following article, we will be discussing everything you should know about maximizing engagement.

Tips For Writing Effective SMS Content

SMS marketing can be a highly effective way to engage customers and drive conversions, but crafting compelling content is key. Here are some tips to help you write SMS messages that grab attention and inspire action:

Keep it concise

Stick to the SMS character limit which is 160 characters. hence you need to creatively convey your message in the shortest form possible. Advantages of short SMS are:

• Nobody wants to read stories a crisp and clear SMS is enough for to-the-point communication.
• The audience is easily attracted when they understand the main purpose of the SMS in short.

Highlight the value

Provide value to your audience. Make your SMS content is worth reading. Instead of beating around the bush mention the purpose clearly and emphasize on the keywords.

Use a compelling CTA

Call-to-action is the most important element of your SMS Content. A catchy call to action will certainly help in getting the best out of your SMS campaign. Your call to action should be made  based on three parameters that is

• Specific and relevant
• Creating urgency
• attractive

This will drive in more clicks and leads leading to a successful campaign. A strong call to action is a must for effective SMS content.

Personalize when possible

Personalization strengthens the bonds with your customers. Personalization is not possible every time but you can try to add as much as possible. This will help you increase customer engagement and add more relevancy.

Leverage FOMO

Creating a sense of urgency or scarcity can boost engagement. Highlight limited-time offers, exclusive deals, or low inventory to tap into the fear of missing out.

Test and refine

Continuously evaluate your SMS content through A/B testing. Try different approaches and analyze performance metrics to identify what resonates best with your audience.

Audience segmentation

Yes, audience segmentation plays a very important role. Based on the segmentation you can trigger the common points of the segment of the audience through your SMS content.

Bring life to text

Bringing life to text is very important in this digital era. You can use the uppercase to draw attention to the important keywords. In addition, you can also add emojis to enhance engagement.

Timing of text

Timing of text matters a lot while you are promoting your brand. In India, TRAI has set the timing from 10 AM to 10 PM only to share promotional campaigns. The rest is known as DND hours where you cannot disturb your audience.