How To Whitelist URLs And Callback Numbers On DLT?

TRAI has implemented new rules as a defense mechanism to prevent fraudulent activities. According to these guidelines, TRAI states that call-to-action whitelisting is now a mandatory aspect of DLT registration. The following information will help you better understand these rules.

 

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What Is CTA Whitelisting In DLT?

 

Call to action whitelisting is introduced to safeguard the recipients. All the calls to action or the variables of SMS content such as URLs, APKs, Whatsapp numbers or URLs, Mobile numbers, etc. should be whitelisted at the DLT operator.

Criteria For Whitelisting URLs

TRAI as resealed formats which will be accepted as call-to-action and variables. Refer to the following table to see if your SMS contains the URL.

 

CTA URL Type Example Validation
Static URL https://www.xyz.com/sports/report/paris-2024-olympics-medals-table-france-china-india-usa-great-britain-australia/.htm Static URLs should start with http, https, or www only. Do not use a question mark (?).
Dynamic URL https://www.xyz.com/report? It would help if you started with http, https, or www only. Should end with a question mark (?) mandatorily.
APK URL https://xyz.com/mmaamm/blob/master/ example.apk Should start with http, https, or www only. .apk at the end is mandatory
Whatsapp URL https://wa.me/918888888888 Should start with http, https, or www only. Indian mobile number series starting from 6-9 are accepted with or without 91.

 

Criteria For Whitelisting Callback Numbers

If your call to action SMS campaign contains a number it should be aligned with TRAI guidelines. Refer to the following table before adding a CTA number to your SMS.

 

CTA Number Type Example Validation 
Mobile Number 9999999999 Should be of the Indian series starting from 6-9. Can start with or without 91
Toll-free numbers 1800111111 Should start from 1800 or 1860. Can be 8 to 11 digits.
Landline number 2222222222 Should be 10 digits only. Can start with or without 0.
140 and 160 series 1400987987 Should be 10 digits only.

 

This new TRAI guideline of CTA whitelisting is effective from 1st September 2024. It is compulsory to get each variable used in the content template approved by DLT as soon as possible.

If you are going to apply for a content template after 1st September 2024, make sure all the variables are pre-tagged and described for validation to DLT operators. However, TRAI is still working to get a solution for pre-existing content templates.

 

How To Get CTA Whitelisted?

 

To get your CTA whitelisting verified you need to log into your respective DLT portal and apply for the verification of CTAs. Following are the links to the CTA whitelisting process for different platforms.

1. CTA Whitelisting Process In JIO DLT

2. CTA Whitelisting Process in Vodafone Vilpower DLT

3. CTA Whitelisting process for BSNL DLT

4. CTA Whitelisting Process In TATA DLT

5. CTA Whitelisting Process Videocon (SmartPing or PingConnect)

 

 

 

DLT Principal Entity Approval Process

 

The following steps will help you get your DLT principal entity approved.

1. Visit any DLT operator

2. Click on the Register Now button to register as an Entity

2. The following page will be displayed. Select the Principal Entity option.

3. If you are registering on the DLT platform for the first time, select No & Fill the requested details

4. Enter the details as shown in the image below. Select your Organization Type from the drop-down list.

5. Select the KYC Document Type from the drop-down list and enter the KYC Document Number.

6. Upload your KYC Document and PAN/TAN. Make sure the file size is less than 5 MB

7. enter your email ID, password, mobile number, and organization address. Click on the Submit button

8. Enter the OTP received to complete the mobile number verification.

After submitting the registration request, you need to wait for 2-3 days for its approval. Once your entity gets approved, an email will be sent by the Operator with your login details and Entity Number on your registered email ID.

Different operators have different processes. The following are the links to the guide:

 

DLT Sender ID/ Header Approval Process

 

1. Login to your DLT SMS portal

2. click on that Header’s/ sender ID tab

3. Select the first option Header SMS Registration.

4. Once you select it the following screen will be displayed.

5. Select the Header Type based on your SMS content.

  • Promotional
  • Others (Transactional, Service Explicit, Service Implicit).

6. Select the Header Category from the dropdown list according to your business type.

7. Create a Header Name of six letters representing your company name.

You can also follow these manuals to do DLT header/ Sender’s ID registration at various portals

  • DLT header/ Sender’s ID registration at JIO
  • DLT header/ Sender’s ID registration at Airtel
  • DLT header/ Sender’s ID registration at Videocon
  • DLT header/ Sender’s ID registration at Vodafone

 

DLT Content Template Approval Process

 

To register a new content template at Airtel you may follow these steps:

1. Login to your DLT portal

2. Click on the manage template section on the homepage

3. If you already have some registered templates the list will appear. If not you can see “click here to register templates” either at the bottom of the page or in the top right corner.

4. Start filling out the content registration form

5. The first thing to select is the entity for which you want to register the template.

6. Then select the mode of the template as “SMS”

7. From the header drop-down select the header you want the template for.

8. Then add the content for the template, you can also use the sample templates or else add a fresh one.

9. After adding the content add the name of the content template

10. Click on “add template”

11. If you don’t want to add more templates simply click the check box and then click “Submit”

12. As you submission a reference ID will be generated

You can also follow these manuals to do Content template registration at various portals

  • DLT  Content template registration at JIO
  • DLT Content template registration at Airtel
  • DLT Content Template registration at Videocon 
  • DLT Content Template registration at Vodafone 

 

How do you add DLT details on the Bulk SMS service platform?

 

 1. Login to Fast2SMS.com bulk SMS service provider

2. Click on “DLT SMS”.

3. Click on Registered in DLT

4. Add the principal entity

  • Add your approved DLT entity details (company name, Entity ID) in the form and attach the Principal Entity ID screenshot in JPG, PDF format.
  • Entity details will be approved by our DLT team within 6-12 hours.

5. Add the SENDER ID 

  • Click on the SENDER ID option to add a HEADER.
  • Upload header details manually with screenshots of approved HEADER
  •  Or Upload an Excel sheet of the header (Downloaded from the DLT panel).

6. Add Content Template

  • Click on the message text box, to add template details.
  • Upload template details manually with screenshots of approved templates or upload an Excel sheet (Downloaded from the DLT panel).

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